1stAveMachine Ads – Cyborgs Can be Atomized

November 21, 2008

High-end VFX production house, 1st Avenue Machine, has created some ads depicting robots and cyborgs as machines that can be atomized into similarly sized parts. As advertising often attempts to reflect simplistic notions of how society understands things, I wonder if this idea is coming in vogue regarding robots and cyborgs. This first sexy little piece was done for Saturn, a Best Buy-like electronics store in Europe:



Far less exciting, but specially interesting is 1stAveMachine’s ad for Adidas:



While definitely cool looking, both of these ads show a fairly strange notion of robots. Nope, no functional decomposition here – its all holographic interchangeable parts, folks. Anyone see this trope emerging anywhere else?

This post has been filed under Internet Short, Cyberpunked living by SFAM.

Ubuntu…I’m going to learn Ubuntu

November 19, 2008

Welcome me back folks. BTW, here’s a cool little youtube video floating around now that uses the Matrix to make a commentary on Windows. Considering I just installed Ubuntu on my EEE PC, I thought it appropriate:


EDIT: Regarding the quality of this short, its terrific. Both funny and wonderfully thought out. I found myself laughing numerous times!

This post has been filed under Internet Short by SFAM.