November 21, 2008
High-end VFX production house, 1st Avenue Machine, has created some ads depicting robots and cyborgs as machines that can be atomized into similarly sized parts. As advertising often attempts to reflect simplistic notions of how society understands things, I wonder if this idea is coming in vogue regarding robots and cyborgs. This first sexy little piece was done for Saturn, a Best Buy-like electronics store in Europe:
Far less exciting, but specially interesting is 1stAveMachine’s ad for Adidas:
While definitely cool looking, both of these ads show a fairly strange notion of robots. Nope, no functional decomposition here – its all holographic interchangeable parts, folks. Anyone see this trope emerging anywhere else?